We can’t seem to pinpoint the exact reason, but dogs seem to love it. I mean let’s face it, every small dog is different so their main reason for loving it would be different. You know the feeling, right? The one where you love something (or someone) for many different reasons, but there’s just this one thing you particularly love that just stands out for you. It’s the same for dogs… they have feelings too. Some dog owners say it’s the pain-free zipper – because of the zipper guard that prevents the dog fur/skin getting accidentally zipped. For some it’s the material – it’s water resistant, snow resistant, warm, comfy and lightweight. Others like it because it’s easy and fast to put on. We think it’s because of the way the dog vest has been cut – it doesn’t restrict movement and they can even pee with it on… without making a mess. Or perhaps it’s just something else you can tell us about when your dog wears one. All we know for sure is that dogs seem to love it and they all have their reasons.